All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World () is the seventh published book by Seth Godin, and the third in a series. All Marketers Are Liars has ratings and reviews. In “All Marketers are Liars” Seth Godin frames his post TV-industrial complex world of advertising. The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions .
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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. All Marketers Are Liars: All marketers tell stories. Gosin if they do it right, we believe them. A good story is where genuine customer satisfaction comes from.
All Marketers Are Liars – Wikipedia
It’s the source of profit and it’s the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.
Hardcoverpages. Published June 1st by Portfolio first published To see what your friends thought of this book, please sign up. To ask other readers questions about All Marketers Are Liarsplease sign up.
How can I read it online? See 1 question about All Marketers Are Liars…. Lists with This Book. Nov 15, Yana Kiselyova rated it liked it Shelves: Instead of being scientists, the best marketers are artists. If people could skip the ads, they would. She buys … because she wants it, not because she needs it. We buy what we want.
Every consumers has a worldview that affects the product you want to sell. That worldview alters the way they interpret everything you say and do. Frame your story in terms of that worldview, and mareters will be heard.
The al of discovery is more powerful than being told the right answer. The goal of every marketer is to create a purple cow, a product or experience so remarkable that people feel compelled to talk about it. But if cheap is what you want, you can buy cheap cheaper somewhere else. Cheap is not marketing.
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Afe are 4 reasons why your new release failed: No one noticed it 2. People tried it sre decided not to keep using it 4. But the successful ones are the ones that can honestly tell us a story we want to believe and share. This book was incredibly unimpressive. It would be a fantastic 10 page essay but is clearly stretched out so as to barely fit into matketers miniature book. It’s a quick read but it should be quicker. Seth regurgitates the same few points every few pages.
Aee recommend reading the first 10 – 20 pages and putting it down. It feels like a knock-off of more substantial reads like Crossing the Chasm. Seth also has a habit of immediately contradicting himself – “it’s not the product, it’s the story” followed This book was incredibly unimpressive. Seth also has a habit of immediately contradicting himself – “it’s not the product, it’s the story” followed by “it’s not just the story, it’s the product” – excuse me?
Also liqrs with a shitload of very shallow opinions like that “people buy SUVs to feel powerful” and a lot of overdramatic anecdotes. The last half of the book was exhausting to finish. Oct 12, Gabriela rated it it was amazing. He makes the assertion that marketers should be more focused on telling authentic stories as they are on creating quality products.
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
However, people will buy a story first before they can buy the product itself. Using numerous anecdotes, Godin shows what makes some marketing campaigns successful and what makes others fail. One of the points that really came across for me was the idea that co In ‘All Marketers Are Liars’, Seth Godin proposes that marketers take a different approach to storytelling. One of the points that really came across for me was the idea that consumers already have a perception about a brand or product before the advertising message reaches them.
While Godin does a great job of bringing out this concept, I would have been more interested in actionable steps for determining the worldview of potential customers to create a marketing message that will be relevant to them.
Another thing that I found interesting was the advice he gives about tailoring your marketing message to target the extreme. Targeting the magketers adopters is one of the most effective marketing strategies as these are the people who are likely to spread the word and to influence others to make a purchasing decision.
Mqrketers would recommend this interesting read to any marketer looking to differentiate their message and to understand their customer better.
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Um pouco defasado, mas ainda pertinente para essa finalidade. Aug 18, Nicholas rated it really liked it Shelves: This review has been hidden because it contains spoilers.
To view it, click here. Really good, really simple, quick read. Hard to quote cause it’s already so simplified and to quality. Tough to pick out what to quote. Marketing is the art of telling stories. Stories people will pay for the right to believe. This is the new way of selling things. Tell people a story that they already believe.
Make a product that fits in with and expands upon their worldview. Every consumer has a worldview that affects the product you want to sell. People only notice stuff that’s new and different. And the moment they notice something new, they start making guesses about what to expect next. Seyh are able to make extremely sophisticated judgments in a fraction of a second. And once they’ve drawn that conclusion, they resist changing it.
Stories let us lie to ourselves. And those lies satisfy our desires. It’s the story, not the good or the service you actually sell, that pleases the consumer.
To do what you say you’re going to do. To live the lie, fully and completely. Telling a story authentically, creating a product bodin service that ssth does what markefers say it will leads to a different sort of endgame. The marketer wins and so do her customers.
No one noticed it. People noticed it but decided they didn’t want to try it. People tried it but decided no to keep using it. People liked it but didn’t tell goxin friends. Concentrate on the story you tell. The story you tell affects the way your audience feels marketerrs the product. The story, when you come right down to it, is the matketers.
Tell you story to people who want to hear it, who want to believe it, who will tell their friends. To make it authentic. Every action you take and ever signal you send has to be in support of the story. FINALLY, realize that you are in a powerful position and use that power to do the right thing, to tell the whole truth and to spread ideas worth spreading.
Mar 12, Anton rated it really liked it Shelves: I must confess that I find Godin’s rah-rah manifesto-style delivery very endearing.
But I also can markeers see why some may feel underwhelmed by this book. There is no ‘on this side Just a raw, emotive but yet perceptive and inspiring speil. Could this be delivered in a blog I must confess that I find Godin’s rah-rah manifesto-style delivery very endearing. Could this be delivered in a blog post?
But you will miss out on the energetic pitch with plenty of examples in support of the argument.