The principles and practices of coopetition are credited to Harvard and Yale business professors, Adam M. Brandenburger and Barry J. Now available in paperback, with an all new Reader’s guide, “The New York Times” and “Business Week” bestseller “Co-opetition” revolutionized the game of . Citation: Barry J. Nalebuff, Adam M. Brandenburger, () “Co‐opetition: Competitive and cooperative business strategies for the digital economy”, Strategy.

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Preview — Co-Opetition by Adam M. Co-Opetition by Adam M. Now available in paperback, with an all new Reader’s guide, “The New York Times” and “Business Week” bestseller “Co-opetition” revolutionized the game of business. With over 40, copies sold and now in its 9th printing, “Co-opetition” is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both.

Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition not only to win but to make it possible for the industry as a whole to grow. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that’s insightful and instructive for managers eager to move their brrandenburger into a new mind set.

Paperbackpages. Published December 29th by Crown Business first published May 1st To coopettion what your friends thought of this book, please sign up. To ask other readers questions about Co-Opetitionplease sign up.

Lists with This Book. Jun 15, Shivam rated it really liked it. Easy an practical approach of game theory in business and life. Aug 02, Jacob rated it it was amazing.

The book gives you concept of business model from 0 to 1. The book vrandenburger introduces an important concept of complementers those firms whose products enhance demand for yours — grills and hot dogs, Intel and Microsoft. The book then spends the bulk on applied game theory — focusing on how profits are divided amongst firms. Although the two parts are fairly disconnected, both are highly worthwhile. The game theory part has many not-too-intuitive, although classical, observations — for instance, how most favored customer MFC clause, which grants a The book briefly introduces an important concept of complementers those firms whose products enhance demand for yours — grills and hot dogs, Intel and Microsoft.

The game theory part has many not-too-intuitive, although classical, observations — for instance, how most favored customer MFC clause, which grants a coo;etition customer lowest price of any customers, actually serves the suppliers by deterring price concessions. At the same time, it is tempting for any given buyer to accept an MFC clause, since their concerns may be to have pricing that is not worse than that available to a competitor those incentives are particularly strong for the specific buyer agent employed by the customer.

Another interesting game theoretic development discussed is airline loyalty programs. Incidentally, airlines are such a tough industry that they seem to have pioneered a lot of innovations around deterring and abating price wars although the industry branfenburger challenged. Anyhow, loyalty programs effectively partition the customers into quasi-monopolies, ie make demand less elastic, tilting incentives towards raising prices.

Of course, any carefully constructed oligopoly with a high margin above variable cost becomes more fragile — for example it is vulnerable to a new entrant, or to a breakout of a severe price brandnburger.


Written in mids, brandenburgr book still reads fresh. The history of Nintendo dominance of 8-bit video games, and then Sega’s “judo” entry into the bit arena is very helpful, and fills out Christensen’s picture of disruptive innovation by taking a closer look at incentives of the incumbents and specific details of how they can be turned into weaknesses by careful entry and positioning of the entry from price and volume perspective.

Similarly for Softsoap successfully disrupting a chunk of the bar soap market, and incumbents’ reluctance to brandenbudger their brand on what effectively be a highly cannibalistic category which might fade on its own. My initial reaction was that optionality can be valuable. But, there is a counter to that — if you are in a position of strength currently, you might want to lock it in with a longer term contract.

Even more importantly, extending it in time extends total volume being negotiated, often making bidding more aggressive — and bidders perhaps willing to take bigger risks of retaliation in other competitions if this is a particularly do-or-die one for them. Yet one more interesting observation spelled out in the book was the appeal of bundle discounts. Basically, by offering a nontransferable discount for two items — for instance two movies — being bought together, one is able to target a larger portion of lukewarm buyers for the two items, without giving up pricing to the devotees of one item only.

Anyhow, in understanding and valuing a business, it is pretty clear that it’s important to assess both the leverage this business has in the marketplace, and its cleverness and ability in using this strength as, for instance, Marcchioni of Fiat has demonstrated in acquiring Chrysler.

This book lifts the curtain on a lot of the thinking involved, and gives examples of both effective and ineffective moves in real business situations. Well worth reading to braandenburger one’s appreciation of the forces behind business negotiations, market entry and entry deterrence, and reasoning about price wars and their deterrence. Oct 03, Franco Arda rated it liked it.

What Game Theory has brajdenburger offer in Business Maybe a missed a lot on business education, but i never thought of complements. Or the effect of myself entering a market or not having an impact on the whole game.

Not even in my MBA did we cover such profounde topic. The brandrnburger cover very well the ground of Game Theory applied to business and how companies cooperate in order to enlarge a market What Game Theory has to offer in Business The authors cover very well the ground of Game Theory applied to business and how companies cooperate in brandenburegr to enlarge a market and that compete in splitting the market share. Very readable book, even though it gets a bit boring after reading half through.

Jun 27, Matt rated it really liked it Shelves: Nalebuff assigned the first pages or so for our class and I’m pretty happy to have finished up the rest. While I don’t think your average business case has as much game theory application as the examples illustrated in Co-Opetitionthat’s brandenburgeg part what makes the book worthwhile – it seems to cull from the most interesting strategic cases available.


Brandenbugger fact, I’d be even be curious to see what new cases from the last 15 years could be brought into a second edition. Sep 15, Ken rated it liked it.

Practical in most of the sense. However, the business world would have to evolve around this way of thinking to become validated totally. Yes, I gleened much in the way of helping myself, my team and even how to lead others to evolve to this paradigm to some means.


However, we can’t control others and I have been personal witness and victim to the theory that the world out there is live or let die.

Co-opetition (book) – Wikipedia

Jun 05, Angela rated it it was amazing Shelves: As someone working on an MBA, this book fascinated me. Real life examples, albeit huge corporations, showed how thinking outside the box helped them not only survive in tough times, but thrive. I’ve long felt there was a more humane approach to business than being cutthroat towards the brandenburfer. This book validates what I’ve practiced in 20 years of business–be as good to the other guy as you are to yourself.

Sep 15, Brian rated it really liked it Shelves: This book provides a model to apply game theory to business. It’s a good model, but often the case studies make is seem as if business situations can only be handled by someone who has an intuitive grasp of game theory, not an understanding that can be learned from this book or any other. Nevertheless, I really enjoyed this book. May 10, Max Nova rated it liked it Shelves: Co-opetition opened up an a whole new playing field of game-theory based business possibilities that I had never even considered before.

I’ve dogeared tons of pages throughout this book so I can come back to it over and over again. It’s a book I’m going to keep around as a guidebook as I continue to grow my company. Jul brandenurger, Kristian Norling rated it liked it.

Two take-aways for me was: And mapping your business in a value net, can be a good tool for understanding your business and all the players in it. The book has outdated examples since it was written in Jul 07, Jason rated it it was amazing. While in business school, I asked an econ professor for a recommendation on further game theory readings; he pointed me to this ciopetition. It was easy to read and highly informative. It also helped secure a top grade on a strategy paper!

I plan to read brandenburge again. Also, it makes a few predictions that prove wrong in history, so it’s hard to avoid losing credibility. Sep 20, Pam rated it liked it. This was a very interesting read. Opened my understanding about the business world – don’t know much about business but I can see how our world could improve if we thought more about co-opetition than competition.

Feb 06, Kate rated it did not like it. Mar 21, Muhammad Al-shrafi rated it it was amazing. The book tackles the heated issues between cooperation and competition. Must read for strategic thinkers. Jun 04, Jacob Munk-Stander rated it it was amazing.

Mar 29, Lori Grant rated it liked it Shelves: A should-read book on competition for knowledge workers who want to be in executive role coopetitoin entrepreneurs. Oct 17, Thomas rated it it was amazing. Great book about applied game theory and industry analysis. Reigns Musonda Malichi rated it really liked it May 12, Ari rated it really liked it Dec 08, Ben Riddle rated it it was amazing Sep 11, Bhavana rated it really liked it Aug 25,