Advertising. Front Cover. Frank William Jefkins. Macdonald and Evans, – Advertising – pages The Advertising Agency. Copyright. Advertising by Frank Jefkins, , available at Book Depository with free delivery worldwide. Advertising has 48 ratings and 3 reviews. Melissa said: If you want a crash course on Advertising , this book is for will break down to you, th.
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Description This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and jrfkins issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting.
Case studies are used to bring the subject into the real world. The Best Books of Check out the top books of the year on our page Best Books of Looking for beautiful books?
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Table of contents 1. Advertising and the marketing function 2. Types of advertising 3.
The advertising agency 4. Direct response marketing Layout and typography Jsfkins on the Internet Law and ethics of advertising Planning and executing an advertising campaign Appendices Addresses Further reading Index show more.
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